The 4 ‘P’s of Marketing
Marketing your product or service can be broken down into the “Four ‘P’s of Marketing.” What are the Four ‘P’s of Marketing you ask? Well, here they are! Though they may seem simple and should be just common sense, part of marketing is to think everything through as much as possible so the perfect marketing plan can be used to its full potential to bring you that revenue. So, here we go!

1. Product - The actual physical product as well as selling a process and a relationship. Building a trustworthy relationship (along with the product) is important for the well-being of your business.

2. Place - The geographic location where both you and the client’s services are offered.

3. Price - The fee charged for the services. Getting the right price is very important for the health of the business, many clients will buy on the price alone.

4. Promotion - Education, communication, and selling. Educate yourself on when, where, why, and how the product will be sold. Communication is the next step, how will this product or service be communicated to the public. The final step is selling your product or service to those interested.

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